This 2024, MSY Holdings Corporation makes waves as it embarks on a campaign series to introduce its new brand, MSY World, signaling a transformative shift in the company.
MSY World highlights a revitalized phase in the company’s regional real estate and community development focus. MSY World envisions innovative, ethical, people-first developments in Cebu and Central Visayas, Philippines.
Through a series of real estate and wellness events this year, MSY World has strengthened its brand presence at the community level. At the same time, it increases its brand recognition among regional, national, and global markets.
Rooted in the core values of its founding company, MSY World aims to take its mission to the next level: to elevate the lives of Filipinos through a diverse portfolio of investments that blend luxury with purpose and innovation with compassion. The company’s newly launched developments are poised to make a lasting impact on communities across Cebu and the region.
The Vision Behind MSY World
MSY World aims to create more than just properties and spaces—it crafts experiences that resonate with the needs and aspirations of the modern Filipino.
The brand is anchored on goodness, kindness, fairness, loyalty, hope, and perseverance. These values are the driving force behind every project undertaken by the company.
At the helm of this bold initiative is Martin Philip S. Yeung, CEO and President of MSY Holdings Corporation and MSY World. With a deep commitment to sustainable and meaningful development, Yeung is steering MSY World to become a dominant force in Region VII’s real estate landscape and the company’s other target industries.
MSY World’s diversified portfolio is a product of years of decisive expertise, designed to integrate various facets of life—residential, commercial, memorial, and recreational —into a cohesive whole that enhances the quality of life for all.
Diverse Investments, An Integrated Approach to Development
MSY World’s portfolio attests to its multifaceted approach to development and investment. From high-concept real estate to stunning resorts and memorial parks, each venture delivers exceptional quality and serves a unique purpose in every community.
Sustainable HomesBlending Modernity and Comfort
Harrington Place is a residential development that offers attainable elegance with all the comforts for people looking to get started on their dreams. Located in the bustling heart of Talisay City, Cebu, with superior accessibility, Harrington Place combines sleek modern design with thoughtful amenities. The homes provide residents with a lifestyle that balances comfort and sophistication.
The neighborhood is equipped with eco-friendly infrastructure and lighting, ensuring sustainability and safety. This is a modern village where families can thrive, supported by an atmosphere that fosters growth and well-being.
Memorial Parks: Introducing New Concepts of Remembrance
Mactan Island Memorial Garden (MIMG) in Lapu-Lapu City has recently undergone significant expansions. The addition of “The Wake,” a luxurious viewing chapel with state-of-the-art amenities, introduces attainable packages for families seeking an elegant venue with reasonably-priced support services.
To make its remembrance packages more comprehensive, MIMG plans to introduce cremation and columbarium services, illustrating MSY World’s dedication to elevating the standards of memorial care in the Philippines.
These developments ensure families can access dignified and compassionate services during challenging times.
Driving Growth Through Commercial and Recreational Ventures
MSY World is invested in ventures that foster growth in business districts and commercial areas. These include mixed-use properties like MSY Tower that blend retail, office, and leisure spaces, and Michelin-star dining brands, creating vibrant hubs of activity that contribute to the local economy.
By integrating these elements, MSY World ensures that its projects are not just standalone structures but vital parts of the urban fabric.
5-star Resorts and Hospitality: Showcasing the Beauty of the Philippines
MSY World’s Kandaya Resort stands as a beacon of luxury and tranquility. Located in Northern Cebu, Kandaya Resort offers a unique blend of natural beauty and world-class amenities, attracting local and international guests.
Kandaya has achieved the milestone of being the first 5-star Cebuano resort, as certified by the Philippines’ Department of Tourism (DOT).
This investment boosts tourism, helps the local economy, and underscores MSY World’s commitment to showcasing the Philippines’ rich cultural and natural heritage.
MSY World’s approach to development is inherently community-centric. MSY World has initiated programs supporting local communities, from fitness drives to educational scholarships and healthcare initiatives through its charitable arm, MSY Foundation.
Kandaya Fitness Gym (KFG) brings state-of-the-art fitness equipment and programs to Cebu. KFG makes these programs accessible to everyone, uplifting local communities. Through KFG, MSY World spearheads a well-rounded approach to building exercise culture.
These programs align with the company’s broader goal of fostering inclusive growth. They ensure that the benefits of development are shared by all.
Strategic Partnerships: Enhancing Service Delivery
To further enhance service delivery, MSY World has forged strategic partnerships with leading companies in various sectors. These collaborations enable MSY World to offer comprehensive services that meet the diverse needs of its clients.
Whether providing top-notch funeral services through MIMG, offering new real estate investment opportunities with incredible value, or offering premium retail and wellness experiences in its commercial developments, these partnerships are vital to delivering the high standards of quality that MSY World is known for.
Innovation, Value, and Sustainability: The Future of MSY World
As MSY World continues expanding its footprint in the Philippines, it remains committed to improving lives through integrated development.
The company plans to explore new opportunities in emerging industries and markets, leveraging its expertise, becoming even more innovative and sustainable as it grows.
MSY World is determined to bolster its leadership in the regional and national economies, positioning itself to be a catalyst for change, driving progress and prosperity for all.
